Website Redesign Proposal

Cohort Capital

Date: 24 July 2026

Valid until 22 August 2026

In partnership with Vested Creative

Thanks for your detailed brief. We’ve built this proposal around Cohort’s credibility online: proof, not claims, so institutions, brokers and borrowers can proceed with confidence.

Zac & Aaron

Zac & Aaron

Executive summary

A £1.5bn record, quietly undersold online

St Paul's Cathedral seen through the glass walkway at One New Change, London

( 01 )

Cohort Capital has deployed over £1.5bn across UK real estate credit since 2019, with zero capital loss and facilities up to £100m.

( 02 )

One clean engagement: a fixed, all-in redesign on WordPress that makes Cohort the obvious reference point for institutions, brokers, borrowers and the press.

£1.5bn+

deployed across UK real estate credit

0%

capital loss since 2019

£100m

top of the core lending range

The challenge

Credibility is decided before the first call.

( Challenge 01 )

A site that undersells the record.

Funders form a view long before anyone speaks to you, and today the site shows three different records: £1bn on the homepage, £1.32bn in the ResiOne launch, £1.72bn in the Park Tower release. That drift adds friction to every first read.

( Challenge 01 )

A site that undersells the record.

( Challenge 02 )

One story for three audiences.

Brokers, institutions and the press each arrive needing a different thing, quickly. Today, product terms live only in a PDF, ResiOne has no page of its own, and your investor relations team has no surface at all.

( Challenge 02 )

One story for three audiences.

( Challenge 03 )

Claims without disclosure.

A £348m facility alongside King Street and Apollo is your strongest institutional proof, and it is buried in a news article. NoMad and Chilham Castle are featured on the homepage with no detail pages behind them. The record exists; it is not disclosed where it counts.

( Challenge 03 )

Claims without disclosure.

( The instrument )

A credibility instrument, not a lead generation site.

Cohort writes facilities from £1m to £100m. A single mid-size line is hundreds of times what this redesign costs. It only has to help win or hold one of them, once. A comparison of scale, not a claim of return.

The structure we would build

A due-diligence surface.

Early design study for the new Cohort Capital homepage.

( 01 )

A page per product (ResiOne, ResiPrime, Commercial) with clear criteria, a filterable Transactions library, and an Insights hub.

( 02 )

The register: classic London institutions, modern glass, disclosure-led restraint. Clear, simple, decisive, and at home beside the Precede, Karis and Blackstone references in your brief.

( Built for three audiences )

( 01 · Primary )

Intermediaries and borrowers

Criteria, terms, a direct route in

( 02 · Secondary )

Institutions and funders

Governance and evidence, verifiable

( 03 · Tertiary )

Press and market observers

Story, background, a press contact

( In passing · two early studies )

Made while writing this proposal, to test the register. Held loosely: the real design work starts in discovery, with fresh options.

Early homepage design study with the deployed-to-date figure

Early homepage design study for the Cohort Capital redesign

The sitemap

The structure, page by page.

Home

cohortcapital.com

The record

Lending products

Transactions teaser

Insights

Submit an Enquiry

Lending

(Main + sub-pages)

ResiOne

ResiPrime

Commercial

( template )

Product page

Criteria

Terms

Process

Enquiry route

Transactions

( CMS )

Filters

Transaction list

Transaction detail

Insights

( CMS )

Articles

Press

About

People

Discipline

Contact

Routes

Form

FAQs

Footer

Privacy · Cookie · FAQs · LinkedIn · NACFB badge · Trustpilot

Confirmed together in discovery: a starting structure, not a fixed spec.

How we run it

Ten weeks end to end. Inside your two to three month window.

Phase 01

( Week 1-2 · Gate: sitemap sign-off )

Discovery

Kickoff and site audit

Competitor benchmarking

Stakeholder interviews

Sitemap and user journeys

Creative brief

Phase 02

( Week 3-5 · Gate: design sign-off )

Design

Figma design system

Hi-fi page templates

Interaction and motion spec

Two design review rounds

Design sign-off pack

Phase 03

( Week 6-8 )

Build and CMS

A custom WordPress theme, no page builders

Transactions and Insights libraries

Enquiry routes and forms

SEO, AEO and schema markup

Accessibility to WCAG AA

Performance QA: high PageSpeed scores

Phase 04

( Week 9-10 · Gate: go or no-go )

Content and launch

Final content load

Go-live, then a two-week warranty

What you receive

Design study of the new Cohort Capital website.

( 01 )

The new Cohort site

A hand-built WordPress theme, no page builders: home, about, lending products, transactions, insights, contact and FAQs, fast and accessible. Trustpilot presented institutionally on every page: rated, linked, verifiable.

( 01 )

The new Cohort site

The filterable Transactions library, populated with Cohort facilities.

( 02 )

The track record engine

A filterable Transactions library your team updates without a developer. Thirty-five facilities are already written up on the current site; here they become the centrepiece: the record, disclosed properly.

( 02 )

The track record engine

Editing a transaction in WordPress without a developer.

( 03 )

CMS, training and handover

Content management for transactions and insights, training for your team, full handover of access and documentation, and a two-week post-launch warranty.

( 03 )

CMS, training and handover

Content management for transactions and insights, training for your team, full handover of access and documentation, and a two-week post-launch warranty.

The investment

( WHAT EACH LEVEL INCLUDES )

ALL FIGURES + VAT

( 01 )

Essential

£13,000 + VAT

A lean, credible redesign of the core site.

( 02 )

RECOMMENDED

The full redesign

£17,500 + VAT

The institutional-grade build, with the track record at its centre.

( + £4,500 )

( 03 )

Showpiece

£24,000 + VAT

An outright flagship.

( + £6,500 )

( INCLUDED AT EVERY LEVEL )

Bespoke design from your brand guidelines

Seven core pages, fully responsive

A custom WordPress theme your team can edit

Copy refinement of your supplied content

Accessibility (WCAG AA) and launch

Rankings-safe migration and full QA

Trustpilot and NACFB, present on every page

( THE FULL REDESIGN ADDS · +£4,500 )

Two editable libraries: transactions and insights

A living, filterable Transactions showcase

A page per product: ResiOne, ResiPrime, commercial

( THE SHOWPIECE ADDS · +£6,500 )

A bespoke deal map data visualisation

Cinematic scroll and enhanced motion

Commissioned photography and art direction

40% on signing

£5,200

£7,000

£9,600

35% on design sign-off

£4,550

£6,125

£8,400

25% on launch

£3,250

£4,375

£6,000

Not included at any level: CRM and portal integrations, hosting and plugin licences, photography below Showpiece, and the Cohort Reserve brand.

Ownership transfers in full on final payment. Two-week warranty, then care on demand or from £850 per month.

OUR RECOMMENDATION

The full redesign does the job in the brief: a page per product, the filterable Transactions showcase, and two libraries your team updates without a developer. Essential is the route if the budget is fixed. Showpiece is for a firm that wants the site itself to be evidence of standing.

( 01 )

Essential

£13,000 + VAT

A lean, credible core-site redesign

Seven core pages, bespoke design

A custom theme your team can edit

Rankings-safe migration, WCAG AA

40% on signing · £5,200

35% on design sign-off · £4,550

25% on launch · £3,250

( 02 · Recommended )

The full redesign

£17,500 + VAT

The institutional-grade build

Everything in Essential

The filterable Transactions showcase

A page per product, two libraries

40% on signing · £7,000

35% on design sign-off · £6,125

25% on launch · £4,375

( 03 )

Showpiece

£24,000 + VAT

An outright flagship

Everything in The full redesign

Bespoke deal map and enhanced motion

Commissioned photography included

40% on signing · £9,600

35% on design sign-off · £8,400

25% on launch · £6,000

Our recommendation: The full redesign.

Next steps

Four steps to kick-off

Cohort has no shortage of credibility. What it lacks is a site that proves it.

Step 01

Accept the proposal

Reply to accept, or send any final questions.

Step 01

Accept the proposal

Reply to accept, or send any final questions.

Step 02

Sign the agreement

The agreement follows for e-signature via PandaDoc. Accepting is not a contract: the agreement is.

Step 02

Sign the agreement

The agreement follows for e-signature via PandaDoc. Accepting is not a contract: the agreement is.

Step 03

Pay the deposit

A 40% deposit, £7,000 at the recommended tier, books your slot.

Step 03

Pay the deposit

A 40% deposit, £7,000 at the recommended tier, books your slot.

Step 04

Kick-off

Once signed and deposited, we schedule kick-off within the week.

Step 04

Kick-off

Once signed and deposited, we schedule kick-off within the week.

Have any questions?

Send a message

Have any questions?

Send a message

The team on the project

Zac Santer

Account lead · South Digital

Aaron Godsi

Strategy lead · Vested Creative

Emmanuel Okononfua

Design, identity and system

Amir Mureed

WordPress development

Dylan Bonsall

Delivery lead and QA

Ellie Hill

Content and SEO

( Some clients, from fund administration to enterprise software )

What clients say

Glenn Delve

Ocea Group Property development

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Chilham Castle, Kent: a Cohort heritage transaction completed in four weeks

“

A brilliant source of knowledge. Zac and Ellie are highly professional, extremely reliable and are dedicated to building great working relationships with their clients.

01 / 06

Westminster Bridge and the Houses of Parliament at sunset

( Ready when you are )

If the direction works, the next step is a short call.

Send a message

Book a call

This proposal is valid until 22 August 2026.

( Ready when you are )

If the direction works, the next step is a short call.

Send a message

Book a call

This proposal is valid until 22 August 2026.

Good to know

( 01 )

What we need from Cohort

( 01 )

What we need from Cohort

( 02 )

What is not included

( 02 )

What is not included

( 03 )

How payment is structured

( 03 )

How payment is structured

( 04 )

Can your team edit the site afterwards?

( 04 )

Can your team edit the site afterwards?

( 05 )

What could come later?

( 05 )

What could come later?

( 06 )

Who looks after the site after launch?

( 07 )